Never done.
Huddle is here to help you elevate your game to new heights. Dive into a world of skill-building exercises, receive personalized feedback, and train like never before. With Huddle, every session is an opportunity to improve, learn, and grow as a basketball player.
Challenge
Basketball clubs face challenges in providing structured practices due to limited resources and high player demand. With a shortage of coaches and inadequate gym capacity, individual feedback is scarce, hindering player development. Additionally, managing practices and events becomes complicated due to varying skill levels among players. These challenges underscore the need for improved resources and organisational strategies in the basketball community.
Strategy
The concept is to focus on basketball, with potential for adaptation to other sports. An application will be developed in app format for easy portability, accessible on both mobile devices and computers as a web-based app. Drawing inspiration from the FLBB website, the general website will provide organization tools and insights into the basketball world in Luxembourg. The design will be dynamic, sporty, and simple, mirroring the essence of the sport itself.
Solution
Making basketball accessible to everyone, anytime, and anywhere. The sport shouldn't be limited to gymnasiums under coach supervision but should be playable in various settings, from street courts to homes or even in bed. This flexibility encourages creativity during games, as players experience different environments. So every player can benefit of a tailored feedback for growth, regardless of skill level.
What is a huddle?
Huddle embodies the essence of teamwork in sports, signifying a pivotal moment when players convene to inspire, strategize, or simply communicate. It's a dynamic process that fosters unity and clarity amidst the chaos of competition. The principle is simple yet profound: when faced with adversity or uncertainty, the team instinctively gathers in a huddle. It's a powerful ritual, providing a brief respite to regroup, refocus, and realign strategies. In this collective embrace, players find strength in unity, emerging with a renewed sense of purpose and determination.
Design approach
Combining modernity with tradition, the design blends clean lines and rustic elements to capture the essence of sports. A minimalist palette highlights the sports component, reflecting sportsmanship. Incorporating rustic elements adds depth, evoking the raw energy of athletic effort. This contrast pays homage to the polished athlete against the rugged arena, creating a dynamic visual narrative. Courtlines in basketball define boundaries and gameplay, symbolising movement and structure, simplifying the game.
Variations
In this design, the Century Gothic font lends a modern, cohesive look to both text and visual elements. The varied structure of the dots are associated the players or their positions during a line up. The end positions or line-ups feature defensive basketball formations, symbolising resilience and readiness to defend against challenges and seize opportunities for success.
Elements
The colourful elements represent different skill-building categories. The color selection of the skill-building categories also contributes to differentiation. The elements are reused from existing game plays. Each component helps to navigate throughout the user experience and is planned to be used as a base for the upcoming designs.
Merch
Social media
Focus on Instagram and TikTok with potential YouTube later. Emphasize community interaction for transparency and bonding. Goal: create belonging beyond skill learning.
Instagram will share lifestyle and basketball content, including behind-the-scenes photos and knowledge sharing. Stories and Reels will feature promotions, launches, and fun basketball-related posts.
TikTok and YouTube: Focus on technical skills tutorials, challenges, tips for basketball improvement. User success stories featured to enhance accessibility.
Ready. Set. Go.
Providing players of all ages with quick access to a comprehensive database of personal statistics and figures. It serves as an organised platform for enhancing skills and connecting with the basketball community. With artificial intelligence support, users receive feedback from training sessions, game performances, and coach input. Through challenges and personalised training plans, Huddle inspires players to maximise their potential.
Be part of it.
Whether you're checking schedules or exploring club details, our platform has you covered. From game locations and referees to player rosters and training times, everything you need is at your fingertips. Dive into past events and stay updated on the latest basketball news.
